The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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The Product Life Cycle and Its Role in 21st-Century Portfolio Strategy

The disposition of major CPG firms is still weighted toward acquiring younger brands with sales in excess of $100M — but how companies get there is changing due to the hypercompetitive marketplace for early-stage brands.

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Special report: why premiumization is a strategy not suited to all legacy brands

Premiumizing a business is about upgrading the perceived quality of its food or beverage offerings through reformulation or through launches that incorporate emerging and compelling sourcing or production-level attributes in your category.

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AN IMPROVED ECONOMY OR A MUCH BETTER (STORE) BRAND?

When the recession hit in 2008, there was a predictable spike in private label sales. Was it temporary or did it portend a permanent shift away from name brands?

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DISCOUNT SHOPPING: THEATRICS OF THRIFT OR THRILL OF THE TREASURE HUNT?

During the Great Recession, many predicted consumers would change their shopping behaviors in favor of bargain-driven retail formats. Did they?

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Early-Stage Brand Strategy: Where’s The Pop In popchips’ Sales?

In 2007, popchips launched to a very intense media blitz that continued for several years as the brand's sales seemed to be on a high-growth, early-stage path to stardom.

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Finding Growth in Food and Beverage

The reality is that real consumer demand for packaged food is declining, albeit from a very high base compared to other markets. Assessing the long-term outlook for the packaged food and beverage industry requires looking beneath topline sector...

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Understanding the Power Brand Phenomenon

Power brands are not just cash cows. They are brands whose position in food culture and shrewd management have, together, allowed otherwise-dated brands to remain contemporary and to continue to drive profit growth.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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