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Gen Zs’ Attitudes Towards Brands

Gen Zs’ Attitudes Towards Brands

We find that when it comes to groceries, teens don’t really begin to think about shopping until after high school, when they begin doing more of it for themselves. This means that most don’t have well-developed personal opinions about brands, retailers or channels, or purchasing criteria yet. Our Gen Z 2018 report is the source for rich data and illuminating insights into this generation’s values, attitudes, and approaches when it comes to food and beverages, eating and cooking, health and wellness, sources of information and inspiration, food retail, and restaurants.

Resources:

Report: Gen Z 2018

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Consumer Demographics Food & Beverage Occasions Consumer Package Goods Organic/Natural Private Label and National Brands Retail/Shopper Insights


HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

DOWNLOAD REPORT OVERVIEW AND ORDER FORM »

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