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The Premium Growth Factor

The Premium Growth Factor

Call it by any name — specialty, fancy, gourmet or premium — today’s concept of quality is being redefined by the consumer. For this reason, premium is the premier growth driver in food retail and food service. Its connotations are aligned with consumers’ perceptions of higher quality. Here’s our framework for understanding what’s driving interest in premium — and the opportunity space it represents.

Resources:

Article:  The Premium Growth Factor: Signs of a Larger Cultural Change

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Organic/Natural Private Label and National Brands Retail/Shopper Insights


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