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Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.

Trend iD

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Food & Beverage Occasions Consumer Package Goods Culture Trends


Gen Z: Holding the Keys to Unlocking the Future Marketplace

Gen Z: Holding the Keys to Unlocking the Future Marketplace

Gen Z is poised to make its own mark and reshape the food and beverage marketplace

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