Packaged food and beverage consumption has slowed in recent years and long-entrenched major national CPG brands face steep competition from younger emerging brand entrepreneurs. Food and beverage marketplace observer James Richardson explains how consumers want to be upsold today and how this influences portfolio strategies for the 21st Century.
As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.