Read the latest news about The Hartman Group. For media inquiries, please email:

Hartbeat image

The Evolving Organic Marketplace: Understanding Today's Organic Consumers and the Cultural Context Around Their Behaviors

This year marks the twentieth anniversary of this foundational work that not only predicted a fast-changing corporate gameboard within a vibrant subset of consumer packaged foods (where large companies would begin to dominate a fragmented market through acquisition of small, pioneering brands) but also accurately foresaw that the explosively growing organic category was capable of steady, sustained growth in the years to come.


hartbeat subscribe